During the creation of this project I had to put a lot of thought into it. Especially with the use of grid, scale and hiearchy. The way that I did this was by making sure that I made the most important work words the biggest and then as you got closer and closer you can see the smaller words and the other information on the poster. This poster taught me the importance of using a grid so that everything is aligned and you can feel the harmony and unity in the poster so that it is easy to look at for the eye. This poster created to match the swiss style in which the font derives from. It shows the unique and easy personality of the font style Neue Haas Grotesk.